Repositioning a cult brand to stardom
Kimchi was re-envisioned to expand its influence within the beauty industry, transitioning from a niche favorite to a major player known for its innovative and high-quality makeup products. This strategic update enhanced the brand's vibrant and playful identity, aligning it more closely with the evolving needs and aspirations of a diverse consumer base. The repositioning initiative has established Kimchi as a leader in innovative beauty, continually setting new standards in product excellence and customer engagement.