uniq explored the integration of artificial intelligence in the beauty industry, resulting in a forward-thinking makeup brand tailored to individual needs. Extensive market research and consumer insights informed the development of the brand, addressing the common confusion and overwhelm experienced by makeup users. The project focused on creating a simplified, personalized experience through an ai-driven app that provided customized product recommendations and tutorials.
The work highlighted an ability to identify market gaps, develop innovative solutions, and execute a cohesive brand strategy. The project continues to demonstrate a commitment to crafting meaningful, user-centric experiences that align with the evolving demands of the modern beauty consumer.
