Gradient is a visionary makeup brand developed to empower makeup enthusiasts to achieve striking visual statements through a versatile, multi-purpose product line. Specializing in blending the fantastical with the practical, Gradient’s products facilitate the seamless creation of captivating looks, designed for those who see their makeup as a canvas for creative expression. The project demonstrates brand strategy, positioning and integrating distinct visual elements into a cohesive brand identity, setting Gradient apart in the competitive makeup industry.
